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Advertising important component of marketing process

Archeologists have found evidence of advertising in every civilization that communicated by writing. As soon as one man grew or raised too many of what he needed, the concept of bartering was born. To extend the barter beyond a chance encounter, posting in a public place of what was available or what was wanted became commonplace. This “poster” method of advertising dominated for many years. As posting of goods and services became more commonplace, competition for the viewer’s eye grew. The embellishment of elements or services offered was hired out to artists. Remember Toulouse-Lautrec? His famous posters lured customers to the Moulin Rouge. From the simple poster, advertising has grown with the mass media. Communication in this day...

posted on: Jun 25, 2013

2013 Hurricane: Did You Know

Some useful tidbits as we begin 2013 hurricane season A large percentage of the citizens in the USA live in coastal areas – (some non-U.S. citizens, too, but that’s another subject, for another day). As a result, we have additional natural disasters to contend with. Fortunately, Ascension, Livingston, East Baton Rouge, and the surrounding parishes have buffer zones between us and the coast: 80 to 100 miles of terra firma which weakens the storms before they make their way to us. Those coastal parishes which take the first hit when a hurricane makes land fall in Louisiana, experience the strongest winds; but more importantly, they are subjected to the hurricane’s storm surge, which in short, is a wall of...

posted on: May 9, 2013

Zachary Driving Academy rolls out “green” CNG Civic

Zachary Driving Academy owner Jeanette Boggs recently purchased a 2012 Honda Civic GX that is one of the first cars in the Zachary area that is exclusively fueled by compressed natural gas (CNG). Because CNG vehicles are still relatively rare, they can only be refueled at two stations in Baton Rouge. Still, Brenda Dugas, manager of Zachary Driving Academy for the past eight years, says it’s worth it. The last time she filled up the car, the cost of CNG was $1.69 per gallon compared to more than $3.18 for gasoline. “It pays for itself in fuel cost,” said Dugas. “It averages 33 to 34 miles per gallon and when you figure we drive 40-41 miles per student,...

Zachary Driving Academy rolls out “green” CNG Civic
posted on: May 9, 2013

Land of Opportunity

Pointe Coupee Parish attracting plenty of attention   Les Cantrell is an optimist, a glass-is-half-full kind of guy. But when he talks about the future of Pointe Coupee Parish, Cantrell can barely contain his enthusiasm. In fact, his cup is practically running over with excitement. “Every morning I get out of bed, I tell myself, ‘It’s a great day to make a deal, so let’s make something happen,’ ” said Cantrell, the Director of Economic Development for Pointe Coupee Parish’s Chamber of Commerce. Pointe Coupee is home to False River, Old River and historic towns like New Roads, Livonia, Fordoche and Morganza. It boasts a population of 22,703 and lots of unspoiled land. In fact, land is relatively...

Land of Opportunity
posted on: May 9, 2013

Regional Business Briefs – May

 New location for Lane Wound Center Lane RMC announced recently that the Lane Wound Center & Hyperbaric Oxygen Therapy has moved into its new location, 4917 West Park Drive, located directly behind the Medical Pharmacy on Lane’s campus at 6300 Main Street in Zachary. Lane’s team of nurses provide advanced therapies for most wounds, such as diabetic, non-healing surgical, traumatic and infected wounds, as well as a variety of ulcers needing wound care. Hyperbaric Oxygen Therapy is used on more serious injuries or compromised wounds, providing 100 percent pure oxygen in a pressurized chamber. This high-pressure dose of oxygen, known as hyperbaric oxygen, greatly increases the amount of oxygen delivered to body tissues by the bloodstream. Hyperbaric Oxygen...

Regional Business Briefs – May
posted on: May 9, 2013

BROADWAY PLACE CAR SHOW

BROADWAY PLACE CAR SHOW and contest is being held Saturday, April 20, 2013 from 12-6p.m. at Broadway Place Shopping Center, Hwy. 16/Range Avenue and Magnolia Bridge Road in Denham Springs. Located at the second busiest intersection in Livingston Parish, this show welcomes all cars, trucks, motorcycles for an entry fee of only $10 per entry, a show T-shirt included for the first 120 paid entries. This family-friendly event, sponsored by E. Jacob Construction, Fa-Kouri Construction, Broadway Place Merchants and Mosquito Patch, featuring LIVE Music by MEGAN MILLER BAND, games, U.S. Army Reserve Rock Wall, door prizes, and kids activities. Food provided by Grand Buffet, El Rancho Mexican Grill, TCBY and Papa Murphys. Proceeds will benefit Child Advocacy Service/CASA...

BROADWAY PLACE CAR SHOW
posted on: Apr 11, 2013

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